Spiderman Brand New Day
To celebrate Spider-Man: Brand New Day, Sony Pictures Malaysia transformed Raintree Plaza at The Exchange TRX into New York’s 42nd Street, Peter Parker’s own neighbourhood for two nights.
600 synchronised drones formed the spider emblem, Spider-Man’s masked face, the hero hanging from a web and the film’s title block, paired with pyrotechnics. Thousands of fans gathered, many dressed as Venom, Spider-Punk and Miles Morales.
We translated Sony’s brief into a storyboard of signature Spider-Man moments, then animated each formation for the sky. Our team managed CAAM permit submissions and crew insurance, coordinated with the venue and ran flight operations across both nights.
600 synchronised drones formed the spider emblem, Spider-Man’s masked face, the hero hanging from a web and the film’s title block, paired with pyrotechnics. Thousands of fans gathered, many dressed as Venom, Spider-Punk and Miles Morales.
We translated Sony’s brief into a storyboard of signature Spider-Man moments, then animated each formation for the sky. Our team managed CAAM permit submissions and crew insurance, coordinated with the venue and ran flight operations across both nights.
CLIENT : SONY PICTURES
YEAR : 2026
LOCATION : TRX MALL, KUALA LUMPUR
LOCATION : TRX MALL, KUALA LUMPUR